Yarlington Homes

Building up a new brand identity: brand implementation across multiple channels.

Yarlington Homes is the commercial business section of Yarlington Housing Group, one of the largest providers of affordable housing in the South West.

Detail image of styled icon and purple colourway used on the Yarlington Homes branding
Examplke of typographic style and colouring used on the Yarington Homes branding

Yarlington Homes wanted to reposition their brand so they could stand separate from their parent company, and move into the housing development market.

They asked us to implement their new brand identity across their marketing collateral. It needed to flow cohesively across multiple channels, from print and digital right through to vehicle graphics and signage.

Website designer sketching the wireframes for the Yarlington Homes content managed website
Screen shot of the responsive grid used for the Yarlington Homes website design
Image of the Yarlington Homes responsive designed website homepage on an iPad tablet computer
Screen shots of the responsive designed Yarlington Homes website on iPhone mobile phone

In addition to the brand implementation, we designed and developed a new content managed website to provide property information to their increasing customer base. The site was developed responsively, allowing the content to adapt for mobile and tablet browsing.

We continue to provide architectural 3D visualisation which has become an essential part of marketing their developments before they have been completed.

Split page design used in the Shared Ownership mailer sent out by Yarlington Homes
Internal spread of the Shared Ownership mailer sent out by Yarlington Homes
Double page spread of Yarlington Homes Shared Ownership brochure

“Working with Zavial has brought our new brand to life! A fantastic team of creative, personable and thorough people.”

Example of the icon sets designed for the Yarlington Homes brand identity
Example of the colourful  illustration style used in the Yarlington Homes branding
Shared Ownership DL mailer designs in portrait and landscape format
Yarlington Homes corporate stationery design laid out on light grey background, includes letterheads and business cards
Branded umbrella produced as part of the Yarlington Homes brand identity project
Branded landyard and name badge produced for Yarlington Homes
Branded Yarlington Homes livery on estate car with illustrated buildings in the background
Plan drawing of Yarlington Homes building development used to build our 3D models
Screen shots from 3D CAD software showing 4 angles of the building development
3D photorealistic architectural render of the Yarlington Homes development in Dorchester, Dorset
Example of a 3D architectural render used in the marketing brochure for Yarlington Homes
Image of the Yarlington Homes website homepage on an iMac desktop computer, includes illustrated image in the background

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