Geist

Based in the USA, Geist are a future thinking world leader in designing and manufacturing sophisticated data center management solutions.

Branding + Web Design + Print + 3D Visualisation + Video/Motion Graphics + Exhibition  

Brief

Geist had inconsistencies across their brands as a result of several company acquisitions. They came to us to help them align their brands, and then implement the new branding across all their marketing communications.

Geist also faced challenges with product photography due to the availability of units and their actual physical size. Following a demonstration of our 3D product visualisation work, we were commissioned to reproduce their range of products in photorealistic 3D.

Solution

The Geist product range were split into 4 sub-brands, these were differentiated by bold colours and visually supported with icons. We then developed a pattern for each sub-brand which were used as visual assets across print and digital work.

Following the initial branding work, Geist looked upon us as their outsourced design team that could provide ongoing support for their internal marketing department. For 6 years now, our relationship has continued to grow, we have been providing a full range of design services across all their communication channels.

We know Geist and Geist know us. Outsourcing has proved to be a huge success for them.

3D Visualisation

Our innovative 3D product visualisation service has been a huge asset to Geist, providing a flexible and cost effective alternative to product photography. We have created a library of Geist products in 3D, which are then used to visually market their hardware solutions across multiple marketing channels. In addition, our 3D animation skills have given Geist an invaluable tool to demonstrate their product features and functionality to customers.

Reaction

“For the last 6 years, the team at Zavial have provided an agile and responsive design service to our marketing departments both here in the US and the UK. They really understand our brand, and have been pivotal in producing compelling, engaging and consistent design across our brand and marketing collateral.”

Director of Marketing