Turner Duckworth's San Francisco studio came to us with a brief to explore the visual aesthetic of the new Sprite bottle as part of their refreshed branding for the Coca-Cola Company.

The concept was to create an exaggeration of reality, focusing on hard-edged highlights and contrasty rich black shadows. Alongside a series of bottle compositions, we visualised the new logotype and Spark marque being displaced under liquid droplets.

Turner Duckworth's San Francisco studio came to us with a brief to explore the visual aesthetic of the new Sprite bottle as part of their refreshed branding for the Coca-Cola Company.

The concept was to create an exaggeration of reality, focusing on hard-edged highlights and contrasty rich black shadows. Alongside a series of bottle compositions, we visualised the new logotype and Spark marque being displaced under liquid droplets.

Product Renders

Fakery-Sprite-Brand-Refresh-CGI-Renders-25
Fakery-Sprite-Brand-Refresh-CGI-Renders-40
Fakery-Sprite-Brand-Refresh-CGI-Renders-2
Fakery-Sprite-Brand-Refresh-CGI-Renders-4
Fakery-Sprite-Brand-Refresh-CGI-Renders-31
Fakery-Sprite-Brand-Refresh-CGI-Renders-20
Fakery-Sprite-Brand-Refresh-CGI-Renders-54
Fakery-Sprite-Brand-Refresh-CGI-Renders-38
Fakery-Sprite-Brand-Refresh-CGI-Renders-12
Fakery-Sprite-Brand-Refresh-CGI-Renders-57
Fakery-Sprite-Brand-Refresh-CGI-Renders-22
Fakery-Sprite-Brand-Refresh-CGI-Renders-35

Credits

Brand Coca-Cola Company - Sprite
Agency Turner Duckworth

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Somerset
Great Bow Wharf,
Bow Street,
Langport TA10 9PN

+44 (0)1460 984 948
hello@zavial.com

Somerset
Great Bow Wharf,
Bow Street,
Langport TA10 9PN

+44 (0)1460 984 948
hello@zavial.com

Somerset
Great Bow Wharf,
Bow Street,
Langport TA10 9PN

+44 (0)1460 984 948
hello@zavial.com

Zavial Ltd Copyright ©2023
Registered in England & Wales Company No.07202016 VAT No. GB987794136

Zavial Ltd Copyright ©2023
Registered in England & Wales Company No.07202016 VAT No. GB987794136

Zavial Ltd Copyright ©2023
Registered in England & Wales Company No.07202016 VAT No. GB987794136

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