Moot Consulting
Turning Strategic Thinking into a Distinctive Brand
Moot Consulting is an independent consultancy that partners with business owners and senior executives to drive growth, refine strategy, and lead organisational change. Its expertise covers strategic planning, problem-solving, organisational design, capability mapping, brand development, and marketing strategy. Each engagement is bespoke, tailored precisely to the unique goals and challenges of every client.
Moot frequently supports businesses facing slow growth, differentiation challenges, post-expansion reorganisation, or the need to execute strategic plans without increasing internal resources.
We collaborated with Trek Bikes to produce a series of product renders for their new Fuel electric bike. The incredibly small and lightweight motor system manufactured by German specialists TQ sits at the heart of this incredible mountain bike.
We collaborated with Trek Bikes to produce a series of product renders for their new Fuel electric bike. The incredibly small and lightweight motor system manufactured by German specialists TQ sits at the heart of this incredible mountain bike.
SECTOR
Management Consultancy
SERVICES
Brand Identity Design
Website UI Design
Website Development
Print Design
We collaborated with Trek Bikes to produce a series of product renders for their new Fuel electric bike. The incredibly small and lightweight motor system manufactured by German specialists TQ sits at the heart of this incredible mountain bike.
We collaborated with Trek Bikes to produce a series of product renders for their new Fuel electric bike. The incredibly small and lightweight motor system manufactured by German specialists TQ sits at the heart of this incredible mountain bike.
BRAND IDENTITY DESIGN
The challenge
Moot sought to reposition and rebrand the business to better reflect its distinctive approach and stand out in a crowded management consultancy market. The previous identity failed to convey the energy, creativity, and progressive thinking at the core of the consultancy’s work, and did not distinguish Moot from traditional professional services firms.
Our approach
Zavial developed a vibrant, dynamic brand that balanced credibility with a more innovative and human tone. The new identity preserved the authority expected of a professional consultancy while introducing a greater sense of movement, clarity, and collaboration.
A key feature of the brand marque was the linking of the two “o” characters in Moot, symbolising the union between Moot and its clients and reinforcing the concept of partnership and shared progress.
Delivery
The new brand identity was implemented across a comprehensive suite of touchpoints, including stationery, reports, and the Moot website, ensuring consistency and clarity throughout all client-facing materials.
The result is a distinctive, confident brand that authentically reflects Moot Consulting’s way of working and clearly differentiates it within the consultancy sector.
CREDITS
Brand Moot Consulting
Get in touch to discuss your next project
Call us on +44 (0)1460 455123 or email hello@zavial.com
We'd love to discuss your next project.
Call Steve on
+44 (0)1460 455123 or email hello@zavial.com
Great Bow Wharf
Bow Street
Langport TA10 9PN
United Kingdom
+44 (0)1460 984 948
hello@zavial.com
Somerset
Great Bow Wharf,
Bow Street,
Langport TA10 9PN
+44 (0)1460 984 948
hello@zavial.com
Somerset
Great Bow Wharf,
Bow Street,
Langport TA10 9PN
+44 (0)1460 984 948
hello@zavial.com
Somerset
Great Bow Wharf,
Bow Street,
Langport TA10 9PN
+44 (0)1460 984 948
hello@zavial.com
Zavial Ltd Copyright ©2023
Registered in England & Wales Company No.07202016 VAT No. GB987794136
Zavial Ltd Copyright ©2023
Registered in England & Wales Company No.07202016 VAT No. GB987794136
Zavial Ltd Copyright ©2023
Registered in England & Wales Company No.07202016 VAT No. GB987794136