Festive Fears

Exploring the sinister side of Christmas

Festive Fears was a concept for our internal Christmas card project that snowballed into a range of sinister greetings cards.

An illustrator sketching the characters used in the Festive Fears packaging project
Close-up of the grungle typographic detailing used in the packaging design
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The team at Zavial wanted to create something a little different to celebrate the festive season.

We discovered that there are people suffering from a whole range of Christmas related phobias, from opening presents to kissing under the mistletoe. Using this as our theme, we created a set of five sinister Christmas cards, to be sent out as a gift pack to all our clients.

Close-up of the packaging printed on Colourplan paper stock
Detail of the illustrated Christmas present character used in the packaging design
Image of the Christmas cards stacked with the present design on the top

We commissioned illustrator Isaac Sutterby to bring our characters to life, the set was then digitally printed in black and white on a selection of Colorplan papers, and hand finished in-house.

They went down a storm and were featured on websites including Design Week and Creative Pool.

Close-up of the mistletoe character illustration
Close-up of the grunge typographic styling used on the packaging design
Depth of Field image of the Christmas cards lined up
Zavial silver foiled address labels on envelope
Garden twine bow around the packaging
Belly band wrapping the Christmas cards in the packaging

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