Clarks Unstructured

An animated product proposition

Designed for breathability, Unstructured are a collection of unbelievably light, soft and flexible shoes for men and women within the ever growing repertoire of the Clarks shoes brand.

Clarks approached us with a concept they had been developing for their press advertising for the feather light collection. The four product USPs were illustrated in paper quilling, which they wanted to bring to life in a dynamic launch video. The quilling was created in 3D, then animated and composited with product photography.

Image of designer sketching the storyboard for the Clarks Unstructured animation
Image shows a pencil sketch image of a frame from the Clarks animation
…

“The whole process with Zavial was incredibly quick and efficient. From briefing to initial concepts, through to the final product – we now have an incredibly impactful video that promotes the benefits of our footwear in an engaging way.”

Photograph of the Clarks Unstructured logo being coloured in Adboe Illustrator
Screen shot of a selected path in Adobe Illustrator from the Clarks Unstructured animation
Photo of the Clarks animation being created in Cinema 4D
Screen shot of the 3D quilling used in the Clarks Unstructured animation
Close-up image of the blue suede shoe used in the Clarks Unstructured 3D animation
Close-up of the 3D quilling rendered using Maxon Cinema 4D
Image showing a blue suede Clarks shoe and 3D quilling used in the Unstructured animation
Photograph of the toe of a blue suede Clarks Unstructured shoe
Close-up image of the 3D quilling used in the Clarks Unstructured animation
Image showing the 3D quilling with the Clarks blue suede shoe floating above it
Close-up image of Clarks Unstructured shoe sole, includes Clarks logo
Close-up of 3D rendered quilling
Image of Clarks Unstructured shoe sole composited with the 3D rendered quilling
Image showing the Clarks Unstructured animation on Tablet and Desktop computer screens

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