Designed for breathability, Unstructured are a collection of unbelievably light, soft and flexible shoes for men and women within the ever growing repertoire of the Clarks shoes brand.
Clarks approached us with a concept they had been developing for their press advertising for the feather light collection. The four product USPs were illustrated in paper quilling, which they wanted to bring to life in a dynamic launch video. The quilling was created in 3D, then animated and composited with product photography.
“The whole process with Zavial was incredibly quick and efficient. From briefing to initial concepts, through to the final product – we now have an incredibly impactful video that promotes the benefits of our footwear in an engaging way.”
More featured projects