Clarks Retail Environment

Stepping out in 3D: digital 3D production

C&J Clark are the UK’s leading shoe company, selling a wide range of footwear and accessories for men, women and children.

Original sketch of the milking stool design concept
3D render of the milking stool floating in mid air

We have been producing work for Clarks for over 10 years, so it made sense when they commissioned us to to be an integral part of their team, helping them to develop their new global store environment. Working with their internal development team and outside manufacturers we provided design and 3D visualisation services to bring the project to fruition.

Our team created a digital production manual for the entire store environment to enable brand consistency across the global refit.

Sketch of the plum table illustrating detail specifications
Screen shot of the plum table unitary in 3D CAD modelling software
3D render of the Clarks plum table including visual merchandising props

“Brand consistency is key for any retailer and we wanted to roll out a store concept worldwide. No easy task. To do so, we needed to communicate with absolute clarity across borders, time zones and languages. We wanted to produce a set of documents that were unlike anything in our industry. Zavial were able to take our brief on board, contribute, advise and turn the ideas into reality, all within a tight timescale. Our people all over the world are now enabled to deliver brand consistency in their projects, thanks to the tools developed by Zavial. A perfect result. We couldn’t have done it without them!”

3D render of the Clarks kids grammaphone used in the store design
3D render of the Clarks adults anglepoise lamp used in the global store refit
Original sketch of the farmhouse table unitary piece used in the Clarks store design
3D visual close-up of the table leg dipped in white paint
3D render of the farmhouse table key grouping including the visual merchandising props
Photorealistic 3D render of the Clarks store interior from the front to the back
Close-up image of the photorealistic 3D render of the Clarks store interior

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